10 Years of Lash Line: A Decade of Excellence. A Legacy of Resilience.

If you’ve been in the lash industry for a while, you know one thing—not all brands make it.

Most businesses don’t even survive five years, let alone ten. Yet, here we are, celebrating a decade of Lash Line, growing from a small dream to a powerhouse in the lash industry! 
Lash Line didn’t start with a fancy headquarters or a million-dollar budget. Nope. It started with a lash artist (Jessi) who saw a massive gap in the industry and decided to do something about it.

Back in 2015, if you wanted high-performance lash products, you had to pray to the lash gods that whatever you ordered online wasn’t trash. If you wanted real education, you had to sift through outdated, gate kept techniques. And if you needed support, well… good luck.

That wasn’t good enough.

So, Lash Line was born. Built by lash artists, for lash artists.

And now?

We’ve made waves. We’ve seen trends come and go (mega volume fans, we’re looking at you). But through it all, one thing has never changed:

And it’s all thanks to YOU—our community of dedicated, badass, next-level lash artists who trusted us with your craft.

✔️ By delivering PRO-grade lash products that actually work.

✔️ By educating and empowering lash artists worldwide.

✔️ By building a real, no-BS community that supports lash pros through every step of their journey.

But this isn’t just about us! This milestone is about YOU!

For ten years, Lash Line has been in the trenches with lash artists—helping you perfect your retention, scale your businesses, and work smarter (not harder).

And we’re just getting started.

Lash Line was built on a passion for the craft, a relentless pursuit of quality, and a deep respect for lash artists. Let’s take a walk down memory lane and see how far we’ve come together:

And now?

2025 is shaping up to be our biggest year yet—with new products, more education, and even bigger moves to help you grow your lash business like never before.

→ Pop Quiz: What’s Lash Line’s longest-standing product with the same original formula for the last decade? (Hint: It’s been delivering elite retention since day one!)

If you’re a lash artist looking to level up your game, you need a brand that actually has your back.

Here’s why top lash pros choose Lash Line over anyone else:

→ Performance-Driven Products – If it doesn’t perform, we don’t sell it. Period.

→ Award-Winning Customer Service – We were literally crowned the best in the biz.

→ Industry-Leading Education – We don’t just sell you products; we teach you how to use them for maximum results.

→ A Real Community – No gatekeeping. No fluff. Just real support from lash artists who get it.

Every single day, we help lash artists increase their retention, speed up their sets, boost their profits, and scale their businesses.

And if you’re just getting started? Even better. We’ll teach you everything you need to know to build a successful lash career—without the trial-and-error struggle.

If you’re feeling stuck, overwhelmed, or wondering if this whole lash business thing is worth it—we get it. We’ve been there. There were nights we questioned if we’d even make it to the next year. Times when we felt like we were shouting into the void, wondering if anyone cared. But we kept going. And you should, too.

Lash Line didn’t happen overnight. It took years of hustle, setbacks, wins, and moments of pure doubt. But every skill we mastered, every client we served, and every lesson we learned stacked up to this moment.

It’s one client, one skill, one lesson at a time. And if you keep showing up, if you keep putting in the work—we promise you, it will pay off.

💡 Success isn’t instant—it’s built one client, one set, one breakthrough at a time.

Keep pushing. Keep refining. Keep going.

New product launches to make lashing even easier.

A branding update to encapsulate our evolution.

More FREE education to help you scale your lash biz.

Exclusive collaborations with industry leaders.

And trust us—you’re going to want to be here for all of it.

👇

Here’s to another decade of lashing, learning, and levelling up—together.